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FAQ What is Healthy Oceans®
Healthy Oceans® is a new brand and business model founded by
Orion Seafood CEO Charles Anastasia, to revitalize our seas and oceans, and to provide healthier and
sustainable seafood choices for consumers. Healthy Oceans® is a premium brand that delivers a
great tasting product, certified to be free from antibiotics, chemicals, hormones, additives or
preservatives. Healthy Oceans® is All Natural and Farm-Raised under strict standards, certified
by independent agencies. Healthy Oceans® also looks beyond what's in the bag, introducing the
first of its kind fully biodegradable bag. In addition, we have partnered with two, highly respected
non-profit organizations - the New England Aquarium and the Association of Zoos and Aquariums (AZA).
The Aquarium is our chief advisor on issues of seafood sustainability. The AZA's Conservation Endowment
Fund receives some of the proceeds from the sale of Healthy Oceans® products for the purpose of
providing grants to further scientific work in conservation, including marine life and ocean habitats.
We applaud their important work and acknowledge the important role that seafood suppliers can play in
protecting and promoting environmentally responsible seafood.
Who is Orion Seafood?
Orion Seafood International, located in historic Portsmouth,
New Hampshire, has a long tradition as a category leader and innovator in supplying crab and
lobster products to supermarkets, seafood distributors and restaurants. Close relationships with
our extensive international client base, builds trust and continues to influence how we do business
in a way that best suits the needs of customers. Orion's vision for Healthy Oceans® brand
products is to offer the consumer "Sustainable Seafood for Future Generations", farmed and
processed using environmentally responsible and socially ethical practices - while funding
ongoing research and ocean conservation projects.
Who is the Association of Zoos & Aquariums (AZA)?
The Association of Zoos & Aquariums is a non-profit
organization located in Silver Spring, Maryland, which represents over 200 accredited institutions.
The AZA connects Healthy Oceans® brand with consumers and national customers. Grants from the AZA's
Conservation Endowment Fund support projects that include the preservation of marine life and ocean
habitats.
Who is the New England Aquarium (NEAq)?
The New England Aquarium is a non-profit public aquarium in
Boston, Massachusetts, committed to making a global impact through their conservation and research
programs, developing and implementing new solutions to protect the oceans and balance the human
impacts on them. The Aquarium is Orion's chief advisor on issues of seafood sustainability. The
New England Aquarium strives to build consensus and develop best practices for continued improvement
within the aquaculture and fishing industries by working with various stakeholders, including
conservation groups, the scientific community and industry.
What is AZA's Conservation Endowment Fund (CEF)?
When you buy Healthy Oceans® brand shrimp, a portion of the
proceeds are donated to the AZA and its Conservation Endowment Fund (CEF), which provides grants to
zoos and aquariums to further their work in wildlife conservation, including marine life and ocean
habitats. To learn more about the CEF or to make a donation, please see
www.aza.org.
What is BAP Certification?
The Best Aquaculture Practices (BAP) retail-level certification mark is a trademark of the
Global Aquaculture Alliance (GAA) that is licensed to the Aquaculture Certification Council
(ACC) for use only by BAP-certified facilities. Certified facilities may use this certification
mark on retail packaging only if it contains shrimp farmed and/or processed in accordance with BAP,
as affirmed by site inspections and auditing procedures implemented by the ACC. BAP is a baseline
standard for independent site inspections and effluent sampling with added protection for land and soil
offering sanitary controls, therapeutic controls and traceability.
What is Naturland®?
Naturland is an organic certification organization based in Germany that has established the
following principles for organic aquaculture:
Why is there no USDA organic certification logo on Healthy Oceans Products?
"USDA Certified Organic" standards and regulations for seafood are
not formally in place - yet. This work continues under the US government's National Organic
Program (NOP). It is the expectation that when a formal certification is available, Healthy Oceans®
suppliers will strive to meet them.
What is Traceability and why is it important?
Traceability is knowing where your product comes from and
how it was made. Healthy Oceans® product can be traced back to the farm, including the original
pond and broodstock it came from. We can also trace feed supplies and components, water and
environmental conditions that went into the Healthy Oceans® shrimp production through the
Naturland and BAP certifications. The traceability then follows the product to market through
the entire chain of custody, until it arrives at your supermarket.
Why did Healthy Oceans® choose these specific partners and certifications?
All of our partners perform specific functions and roles in bringing Healthy Oceans® product to you. Naturland is a product certification ensuring that the ingredients, environment, and welfare fall under an organic standard accepted in Europe. BAP is a process certification ensuring that the production and processing sites are sanitary, healthy and environmentally sound. The New England Aquarium, as our chief advisor on issues of seafood sustainability, helps to research the best methods and sources from which we will supply products. The AZA will help us build a broad base of support with the public at large.
Why does Healthy Oceans® use the "All Natural" designation?
Healthy Oceans® shrimp is All Natural, farmed shrimp.
To date, "USDA Certified Organic" standards and regulations for seafood are not formally in place -
yet. This work continues under the US government's National Organic Program (NOP).
Healthy Oceans® is an extraordinary, All Natural product that guarantees so many more of the
benefits that today's health conscious, green consumers are looking for:
What makes the Healthy Oceans® bag biodegradable?
Our Healthy Oceans® bags are biodegradable in controlled aerobic and anaerobic composting systems and under ideal conditions they will degrade into organic humus within 9 months. Over 90% of plastic packaging ends up in a landfill. Healthy Oceans® bags are designed to biodegrade in this environment and are made from four components:
How do you define sustainability in aquaculture?
People are recognizing the long-term benefits of healthier
lifestyles that include eating seafood. Where will the supply come from to meet this increased
demand? Orion Seafood believes part of this answer is environmentally responsible aquaculture.
The world's oceans can no longer support unregulated over-fishing and poorly located and managed
aquaculture farms, as an industrial means of food production since both can lead to detrimental
impacts on the environment and affected communities. Healthy Oceans® products realize the
benefits of 3rd party certifications along with commitments from the suppliers to continuous
environmental improvement.
What do you think is the best way to realize sustainability within the aquaculture sector?
Aquaculture - the cultivation of aquatic plants and animals - currently
accounts for nearly 40 percent of the seafood we consume, and is the fastest-growing food-producing
segment in the world. With many marine species being overfished, or fished to capacity, aquaculture
is an important source of protein globally. When carried out responsibly, it can be a reliable way
to provide food for the masses. Environmentally responsible aquaculture reduces or even eliminates
the operation's impacts such as release of farm wastes into the surrounding environment, the use of
land and resources in a farm's construction and operation, the use of chemicals and antibiotics, and
protects the other animals in and around the farms. Healthy Oceans® producers are required to
demonstrate environmental responsibility. Click here to
request the report on Healthy Oceans®
farmed shrimp producer.
Why is Healthy Oceans® a premium product vs. standard shrimp?
Healthy Oceans® shrimp are grown with care for all aspects
of their production from farm to fork. The production process and resources used to produce All
Natural, high quality shrimp are more costly than more intensive shrimp farming methods which means
our product costs more. A responsibly farmed, certified product which has the best shrimp flavor
and texture deserves a better price and tastes better in your favorite dishes. When you try
Healthy Oceans® shrimp we are sure you will agree! Plus - your purchase supports ocean
conservation through the
AZA's Conservation Endowment Fund.
Where Does Healthy Oceans® shrimp come from?
Healthy Oceans® shrimp are farmed in the country of Ecuador
by one of the largest Organic Shrimp producers in the world. The temperate climate in Ecuador is ideal
for shrimp farming. Our fully vertically integrated producer owns and operates its own shrimp hatchery,
shrimp farms, feed factory and shrimp processing plant. Its philosophy is based on 3 fundamental
pillars:
What about mangrove protection?
Mangroves are protected by law in Ecuador and cutting
is strictly prohibited. Our Healthy Oceans® producer has undertaken several voluntary
mangrove reforestation programs, and mangrove protection and restoration form components of
both the Naturland and BAP certifications. Our Healthy Oceans® producer will also carry
out mangrove health assessments to ensure the success of the restoration programs and ensure
the mangrove forests lining the farms are not negatively impacted by the production process.
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